Everything you want in life is owned, controlled, or influenced
by someone else. The trick is to get them what they want and you are on your
way to sorting yourself out.
Your market asks you one question , “What’s in it for me ?” Are you answering ?
The clutter from social media marketing got me
thinking : When did we stop caring about the message ? The socialverse has
exploded with individuals and organizations all trying to be
heard. What started as a medium of interpersonal communications has
now become a full-fledged marketing tool. It’s not one way communication
anymore and Organizations have to engage in and curate conversations.
Yet , the science hasn’t been fully understood. I took Michael
Parents e-marketing sessions and understood : there’re a
billion metrics out there to measure the effectiveness/success of a social
media or e-marketing campaign. I was also lucky to study under Ian McCarthy who gives us a very nice
rundown on social media considerations in his honey
comb framework. Social media conversations help businesses
gauge their audience. But there’s just so much clutter out there that it’s easy
to be drowned in it. So maybe its time we took a closer look at the 3Ms of
marketing -Market , Message & Medium.
Focus on the message : Tell , Dont sell
Are we going about the 3M backwards ? Taking to social media
and broadcasting poorly conceived messages
without fully considering the market ? Sure social media exposes
your message to the maximum number of prospects per dollar spent than
traditional media. But when it comes to the message itself , it often appears
to be a volumes game than quality.
With Big data analytics , organizations
are getting increasingly good at targeting their markets. Order of the day
: Hunt them down , make them talk , and bombard with marketing impressions. But
going beyond the What's in it for me question is what gives top organizations
an edge. Delivering a compelling story makes customers want to be part of it
and Simon Sinek’s golden circle is a great way
to do this. Businesses should communicate more emphatically why they
do what they do and not the what or how.
I started out as an engineer so I've gotta sign out with an equation (a premature hypothesis no doubt)
3M = Market + Message + Medium
where
Message = (WIFM + Golden Circle)
