R'e-marketing' : Emerging from the clutter

Everything you want in life is owned, controlled, or influenced by someone else. The trick is to get them what they want and you are on your way to sorting yourself out. 

Your market asks you one question , “What’s in it for me ?” Are you answering ? 

The clutter from social media marketing got me thinking : When did we stop caring about the message ? The socialverse has exploded with individuals and organizations all trying to be heard.  What started as a medium of interpersonal communications has now become a full-fledged marketing tool. It’s not one way communication anymore and Organizations have to engage in and curate conversations. 

Yet , the science hasn’t been fully understood. I took Michael Parents e-marketing sessions and understood : there’re a billion metrics out there to measure the effectiveness/success of a social media or e-marketing campaign. I was also lucky to study under Ian McCarthy who gives us a very nice rundown on social media considerations in his honey comb framework. Social media conversations help businesses gauge their audience. But there’s just so much clutter out there that it’s easy to be drowned in it. So maybe its time we took a closer look at the 3Ms of marketing -Market , Message & Medium. 

Focus on the message : Tell , Dont sell

Are we going about the 3M backwards ? Taking to social media and broadcasting poorly conceived messages without fully considering the market ? Sure social media exposes your message to the maximum number of prospects per dollar spent than traditional media. But when it comes to the message itself , it often appears to be a volumes game than quality. 

With Big data analytics , organizations are getting increasingly good at targeting their markets. Order of the day : Hunt them down , make them talk , and bombard with marketing impressions. But going beyond the What's in it for me question is what gives top organizations an edge. Delivering a compelling story makes customers want to be part of it and Simon Sinek’s golden circle is a great way to do this. Businesses should communicate more emphatically why they do what they do and not the what or how. 

I started out as an engineer so I've gotta sign out with an equation (a premature hypothesis no doubt) 

3M = Market + Message + Medium 

where 

Message = (WIFM + Golden Circle)